In order to have an appealing and interesting website, it should have a good overall design and a high-quality content. Great website designs that don’t have high-quality contents are like mummies wearing expensive dresses. They might be beautiful to the eyes but they will turn off the readers. On the other side, good contents become less effective because of unfriendly website themes.
Although designs are important in drawing in more people to read a blog or a website, what makes people coming back are its contents.
Contents can be compared to a human heart that gives life to the body which is the website itself. Without it, blogs and websites are nothing. The visibility and success of a website can be measured by the quality of its contents. These contents are the things that make a website different from the other. In addition, they also highlight the strengths of the writers.
In order to become effective content writers, they have to be creative, well-versed and authentic. Of course, there are other ways on how to become effective writers and the following tips might help in achieving that:
1. Avoid writing stuffy contents
Writers must know three things: how to arrange, what that website actually contains and how the contents are rendered.
The format and layout of a website is important to the readers because this is different from the format and layout of printed materials. When they read online contents, they tend to skim and scan texts than read them word per word. Contents having large text blocks are usually harder to read and most likely, readers will abandon them after scanning a few number of lines.
In terms of presenting the information and how it should be conveyed, content writers must allow readers to have a breathing space while scanning all the information they are looking for. To do this, writers must prefer using clear and short sentences over fluffy and long ones. Also, writers should make it a point to write unpretentious and simple vocabulary that’s easy to understand.
2. Never write low-quality and useless contents
In order for online contents to be effective, they have to be written with originality and creativity. Avoid writing clichés, irrelevant examples, worn-out language and self-evident truths. In page ranking battles, writers must rely on their authentic writing skills in order to win even if there’s an existing proliferation of content duplication. Nowadays, low-quality and duplicated contents can be easily identified with the help of special tools.
3. Content writers must clearly state their purpose
Capture the attention of the readers by telling them what to expect from the very beginning. Once their interests are caught by reading the first few lines, they will most likely finish reading the whole article or blog post.
Content writers should always make it a point to tell their purpose in every article to keep the reader’s attention going. Also, don’t hesitate to start writing an article with a conclusion and clearly proving it after.
4. Always stick to the point
When writing an article, use only one idea to discuss, elaborate and illustrate a certain point. Sticking to a point translates to brevity, clarity and conciseness.
5. Utilize the power of images
People love to read articles especially when they have visual appeal. Add flavor to the content by using relevant images and infographics to compliment the text.
6. Engage the audience
To keep the readers’ attention going, writers should consider engaging them in comments, feedback and other online activities.
7. Write consistently
Constantly seek more readers’ attention. Write high-quality contents regularly. Never let the number of readers and website visitors go down by creating a huge gap between the dates of posted articles.